I’ve had a few requests for more details on the actual work I’m doing here, so unfortunately I will have to take a small break from regaling you with stories of children and farm animals to look at the business side of things. A large part of my job consists of traveling to farmer group meetings with my agricultural extension agents (AEAs) and observing/helping the AEAs facilitate the Agriculture as a Business (AAB) curriculum. For example, this morning I biked in the rain to a small community close to Saboba, arrived at the appointed time for our meeting, then waited for an hour and a bit, first for my AEA to show up and then for the group to gather. Although groups being late is not uncommon, I usually get to the meetings on the back of the AEA’s motorbike, so waiting for my AEA to show up is a rarer and much more annoying experience. But at least she came, eventually.
Before we started, I talked with the AEA about the card, the purpose of the meeting (in this case to get the group to decide on a project they will pursue together, such as growing an acre of soya beans, raising twenty pigs, or processing shea butter into soap), and key implementation practices to properly achieve the goals of the card. Due to the low literacy of this particular AEA, I was quite active during the meeting, talking with her about how to go through the card, what to ask the group, and so on. This is not my typical modus operandi: during meetings with more skilled AEAs, I intervene less and mostly confine my activities to writing down the group’s improvement plan (how to meet on time, how they will collect dues, how they will market their agro-products together, etc.). I throw in a few questions for the group as I see fit, and often make short speeches to the group about whatever is on my mind. After the meeting, the AEA and I talk about the meeting and the group, and I attempt to have them reflect on what went well and what could be improved in terms of facilitating the meeting (not an easy task with most Ghanaians, for whom such analysis is not at all familiar). I have also made an effort to set goals with my AEAs, another uphill battle. Today, the AEA and I talked about the project the group decided on (processing soya beans into soya milk, which they will sell at the market), the profitability of the project, the required training for the group on the processing technique, and other projects the group could do. Finally, we review the next card in the curriculum, to help the AEA prepare for the next meeting.
So that’s my job, or at least part of it: observing, recording, facilitating where necessary, focusing AEAs on the most important implementation practices, helping AEAs improve their work as AEAs, assisting preparation for future meetings, and finally taking everything back to the office and using it to analyze the program, the group, and the AEA. Hopefully, if I’m feeling clever enough, I can use the meeting to devise a way forward with each AEA and each group, to improve what the group takes from the program. In an ideal world, the group would get something they find valuable out of each meeting; in actual fact, however, AEAs are often more concerned with just covering everything in the card. That is not to say they don’t care about the progress of their groups: they do, some of them care a lot, but showing them that their groups may best benefit by modifying the card or emphasizing certain ideas is not easy.
For example, I’m sure most Canadians would agree that if one is to run a successful business, all options should be considered, and the ones that are most profitable should be chosen. However, for most Ghanaian farmers and some AEAs, considering all of the options is not even thought of, let alone done. If everyone in the group farms rice, then the first proposal for a group project is inevitably a group rice farm, even if doing something else is far more profitable. So for the past few meetings, I have focused on convincing my AEAs of the importance of considering all the group’s options, and finding those that will make the group the most money. So what if you farm sorghum right now; what’s stopping you from raising goats? I don’t think technical skills are not the main obstacle: farmers know a lot about different farming practices, as most are widely diversified, AEAs are technical experts and thus can help get things established, and training programs are available from my office. What is missing is the idea that other options are possible, and the push from the AEA to consider them seriously. I haven’t had a great deal of success with this emphasis, as the idea is almost as foreign to some of my AEAs as it is to many farmers. As well, small impoverished farmers are generally very risk-averse, due to the consequences of a failed venture (hunger in the family, the necessity of borrowing money at obscenely high interest rates, etc.), so getting them to test new options is not an easy sell.
Every once in a while, though, things work out. At a meeting yesterday, my AEA pontificated on why the group should be looking at all the possibilities for a group project, spoke on the different levels of agribusiness where the group could get involved (production, processing, marketing), and convinced the group to look at projects outside of their usual practices. In the end, the rice and maize farmers decided to start a dry-season vegetable garden as a group, and we did a profit analysis to see how much money they would make. I, for one, was rather pleased.
Duncan